Wilo receives German Brand Award 2023 for factory tours and annual report

The Wilo Group has once again been honored with the German Brand Award. At the awards ceremony in Berlin, the technology group received the prestigious award in the "Brand Communication - Fairs & Exhibitions" category for its factory tours at Wilopark in Dortmund. The multinational also won for its 2021 Annual Report, where it won the award in the "Brand Communication - Storytelling & Content Marketing" category. During the factory tours, guides lead groups of visitors on a skywalk through the 55,000-square-meter factory. Participants discover the Smart Factory in an interactive and multimedia way. A tour app, augmented reality apps, and live production data support the tour. Last year alone, Wilo welcomed around 3,000 tour guests to its ultra-modern production site. "The tours give our visitors an impressive sense of Wilo's special innovative spirit, says Oliver Hermes, President & CEO of the Wilo Group.

"We are proud that this extraordinary brand experience has been recognized with the German Brand Award." The same applies to the annual report, Oliver Hermes continues. “We don't just publish key figures in it. We make relevant corporate strategy topics understandable and visible on the public agenda.” The German Brand Award is considered the most important brand award in Germany. It has been presented since 2016. Wilo has won it several times. Last year, for example, the group received the award for the Wilo-World digital application landscape. “Our claim, Pioneering for You, perfectly summarizes our ambition: to innovate and develop technological solutions that improve people's lives in the long term. The awards are proof that the Wilo brand is faithfully fulfilling this promise,” says Dr. Patrick Niehr, Member of the Executive Board and CCO of the Wilo Group.