How to promote the fair
In preparation for the exhibition, it is important to notify your participation to (potential) customers. Together with you as an exhibitor, we strive for an exhibition floor full of qualitative visitors! In order to make the exhibition known through all possible channels, we offer you various tools to promote participation and make it even more successful.
The tools you can use: the Invitation Service, your personal invitation link in My Easyfairs, the invitation flyers and various marketing materials.
Read on below.
In My Easyfairs you will find various marketing materials, in the folder “Marketing material” under “Inviting customers & prospects”. The folder currently contains the logo in various formats and a banner. Use the logo and banner on the various marketing expressions that you have planned in the run-up to your exhibition participation (both in print and digitally). This way you can make your participation known through various channels to the largest possible target group.
The marketing materials folder will be supplemented later with more banners that you can use on your website, in your e-mail signature or in your digital newsletters. In your online communications you can refer to the website or the registration portal.
In addition to the digital promotional tools, you will receive a promotional package by post a few weeks prior to the event containing invitations. Herewith you can once again draw your relations’ attention to your participation or invite them to visit the exhibition.
New: The AdRider
New this year at the trade fair is the AdRider, a unique and innovative concept with which your advertisement is visible across the entire exhibition floor. In fact, the advertisement drives between your target group. This year, as an introduction, we give the special opportunity to be visible at Aqua Nederland Vakbeurs & RioleringsVakdagen for just € 990 for 3 days, or €500 per day. In 3 days you will be visible 960x in the heart of your target audience! Take advantage of this offer and give your participation an extra push. Contact us to capture your ad. We only have 10 positions for exhibitors, so don’t hesitate too long.
State that visitors can request free e-tickets via your personal registration link. You will find this link in My Easyfairs (under the heading “Invitation” under “Inviting customers & prospects), when the registration portal is open to visitors! Keep a close eye on My Easyfairs. You can also place the link to the registration portal directly behind your e-mail signature or banners on your website, making it even easier for potential visitors to request a ticket.
In addition, you can participate in our free invitation service, with which we completely take over the invitation for your relations! You can find more information about this unique service by clicking on the button below. Pay attention! As an exhibitor you will be personally informed about participation in the invitation service. Keep an eye on your e-mail.